Advertising

These projects were completed with the intention of advertising or showcasing designed products. Primarily based in copy writing, layout, and photography, these identities were developed with specific themes and target audiences in mind. For more information, give each project a click.

Branding

These projects are an amalgamation of a multitude of design elements; from layout, to logo development, to ephemera design, they encompass entire branding identities into themselves as mock companies or organizations. Each was developed uniquely through breakdowns of ideal identity, logo processing, and lastly, stationery and ephemera branding.

UI/UX

These projects showcase a range of web desgin, mobile app design, and UI/UX research and design development. Each project focuses on a specific area of digital design from a front end perspective and lay it out to either web or mobile specifications for maximum user functionality and beauty.

Publication

These projects progress through different avenues of publication design, from magazine-esque editorials to hand crafted illustrated novels. Every booklet was handwritten and hand sourced, and if applicable, hand illustrated as well. They take form through traditional layout and practices with Adobe InDesign, functioning into genuine pageable books.

Photography

These campaigns follow through over a decade of photographic work, beginning in my high school career and continuing throughout my collegiate one. All photos were taken by myself, with occasional support, and on all manner of photographic devices. Including but not limited to, Canon DSLRs, Iphone front and back cameras, and Android front and back cameras.

My Design Process

You can find several of my design processes here. I've been documenting my development per project since I began and finished my undergraduate degree. In each booklet, the ideation all the way to finalization phases exist.

Personal Gallery

About Me

You already know I'm Jordan. Hi! I'm a junior graphic designer and a massive nerd for too many things to count. I love long walks on the beach (at night, I burn), lunch with friends (I'm lactose intolerant and ordering a milkshake), and my sisters dog (he hates me). I'm here to meet my deadlines and chronic need for external validation, sure, but I enjoy getting to enjoy life just as much. I think we all should have a little more fun with ourselves, whether that's taking the time to see the world through those rose tinted lenses or smelling those previously aforementioned roses.

Here's a little about me and my life.

Work Showcase

Advertising

Welcome to my branding work. Showcased here is all my best visual identity systems and branding pieces from my independent contracts, undergraduate degree, and personal projects.

YSL Lipstick Campaign

Jordan Visciani

Fall, 2024

This campaign followed a seasonal Halloween takeover for Yves Saint Laurent’s tube lipstick. Playing off of the holiday and the goth, darker aesthetic of the brand, the advertising series of magazine spreads and poster walkways dug into the sensual enticement of vampires. Targeted specifically towards women aged nineteen to twenty-nine, this series was

inspired by the Twilight scene with the goal to connect with women who were roughly teenagers during the 2010’s and the subsequent vampire craze. Photographed in studio, each spread was carefully arranged and modeled to fit a specific direction. Prosthetic teeth were fitted to create the illusion of fangs, and brand lipstick was acquired to give color authenticity.

White Diamonds Perfume

Jordan Visciani

Fall, 2024

This series held the intention of re-branding Elizabeth Taylor’s White Diamonds perfume for a younger demographic; girls from thirteen to
eighteen years old. The idea was to create a pop-ish, modern feel that could connect to the experience of a teenage girl through snark, bright colors, and pop reference language. Being a tween is weird,

and being a teenager is weirder, even more so for girls. The re-brand for White Diamonds aimed to lean into that give and take of teenagehood, marketing itself as a mature scent for older girls that still remained separate from adult scents, allowing the space for teenagers to feel and be teenagers with their accessories.

Austin City Limits

Jordan Visciani

Fall, 2023

This brochure was intended to advertise for the 2023-2024 Austin City Limits music festival as both a artist line up pamphlet and a festival poster. Given Austin's city theme of 'keep Austin weird,' primarily started by the art majors attending the University of Texas at Austin for the past thirty odd or so years, I chose to expand on that theme and choose an unconventional

medium to express the music festival. Watercolor carries a feeling of serenity with it - typically. Up until it's struck across a page violently, splattered like spray paint, or like any liquid hit by a loud sound. What better way to celebrate a music festival than by the madness of unparalleled, unrestricted movement?

Work Showcase

Branding

Welcome to my branding work. Showcased here is all my best visual identity systems and branding pieces from my independent contracts, undergraduate degree, and personal projects.

Austin Botanical

Jordan Visciani

Spring, 2025

This series focused on a botanical garden located in Austin, Texas, primarily centered around central Texan flora and fauna. The goal for this project was to intermesh photography of the location with hand drawn elements of the gardens, both to emphasize the native plants I grew up with and to give color and personality to the identity of the gardens.

The bold, standout color palette gives the gardens elevation towards their intended identity; adventurous, fun, and knowledgeable. People coming and going from this location should feel invigorated, engaged, and lively. Given the nature (pun intended) of a park, nobody leaving should feel like their time there wasn’t beautiful.

Arundel's Seafood

Jordan Visciani

Spring, 2024

Located in Annapolis, Maryland, right on the waters of the Chesapeake bay, Arundel’s Seafood serves high quality dinners for families, romantic dates, and classy events. Named for the wife of the first mayor, Anne Arundel, Arundel’s Seafood took shape with the intention of utilizing the location’s history in all of its identity framework. From the famous town capital,

to boats like the Margaret Todd and the coast of the Chesapeake itself, all of Arundel’s brand imagery carries a significance to its historical roots. Lauded with soft colors and a blooming halftone, the seafaring soul of this restaurant was intended to carry its visitors along classy, elegant, and even romantic evenings aside the shore.

Timber Hearth

Jordan Visciani, Valeria Loera, Trigo Villegas

Spring, 2024

In the wake of the ecological repercussions of modern day logging, Timber Hearth was created to be resistant to further damage to old growth forests. By sustainably harvesting wood in rotation with several different elder forests sites, it strives to maintain and even repopulate the woods it takes from. Planting as the loggers go, Timber Hearth partners with investors,

environmentalists, and individuals to help fund renewal growth everywhere they cut. Aiming to convey the company motto of sustainability first, the branding took shape into cool blues, greens, and browns, mirroring the colors and patterns of the forests and land that Timber Hearth pulls its capital products from.

Fine Turned Wood

Jordan Visciani, Alex Bradley

Spring, 2024

Made for a real company, Fine Turned Wood, owned by Alex Bradley in Lewisville, Colorado, requested both a logo mark and a business card to put it on. The logo mark was developed over the course of two months and designed to incorperate Bradley's iconic wooden lampshade coverings, alongside her trademark minimalistic feel and sleek, clean branding.

Inherited from her grandfather, Bradley's business now spans two generations of woodturners. Her chosen color palette of soft blues and creams is a gentle callback to those very literal roots in nature, given her job as both a woodworker and a carver. Her website can be found at FineTurnedWood.com.

Work Showcase

UI/UX

Welcome to my UX/UI work. Showcased here is all my best web design, mobile app design, and UX/UI pieces from my independent contracts, undergraduate degree, and personal projects.

Help Me Decide

Jordan Visciani

Fall, 2024

Baylor Scott & White is an existing non-profit insurance company that strives to bring medical access to everyone under their umbrella reach. This mindset felt best suited to an app extension meant to help people in need go in the correct direction of assistance. Aptly named Help Me Decide. Because the cost of medical care is so expensive, it can be disastrous to go

to the E.R out of panic when realistically, a clinic or urgent care was preferential. This mobile app extension, set against Baylor’s pre-existing MyChart portal, aimed to supply information about where to go to get the necessary aid. Following an outlink, the user progresses through a brief survey to determine the level of injury, which directs them accordingly.

Snack Alley

Jordan Visciani

Spring, 2025

This project spanned two months running through a traditional UX research phase. Beginning with interviews, surveys, and personas, before moving to journey, empathy, and site maps, and then to low to mid fi wireframes. These were then prototyped, analyzed after collecting

user experience interviews, and adjusted accordingly, and shifted into hi-fi prototyped frames. Lastly, the hi-fi screens were user tested and the app passed along for review. The goal for Snack Alley was to use a rewards points system in a movie theatre concessions ordering app to lessen costs.

Avivida

Jordan Visciani

Spring, 2025

This project was developed through a minimized UX research process to prioritize unique layout design and maximum visual interest. Avivida's aim was to find a way to get consumers to engage with conservation habits when most interview research came back negative regarding donations. Most people feel as if they can't spare the money, don't want to spare the

money, or don't know about it period. But people still want to engage with nature. The solution was an engagement factor. Something, such as a photography competition, a nature walk, or guided bird watching, that would allow people interested in preservation to envelop themselves in both the cause and the experience, allowing their dollar to feel used.

Work Showcase

Publication

Welcome to my publication work. Showcased here is all my best publication design work, be it editorial or illustrative. All content was sourced and written solely by myself and should not be redistributed in any form.

Canon Annual Report

Jordan Visciani

Fall, 2022

This project was developed as an editorial publication design for Canon, focusing on their yearly annual report as a company. The design choices lead along the companies identity and Japanese roots, holding itself to be clean, consistent, and focused in on high resolution images with a pop of red to accent the traditional brand color, red.

Canon's primary market being cameras, printers, and subsequent technologies branching off of those categories, the images chosen were crisp, sharp, and black and white, to bring the reader back towards those feelings of clean, freshly printed imaging. The heavily gridded system and tidy, magazine-esque spread follows Canon's istorical philosophy, Kyosei.

The Great Migration

Jordan Visciani

Fall, 2023

The Great Migration is a celebratory field guide of the natural migratory cycle of the Monarch butterfly. Illustrated and written entirely by hand, this book spans thirty pages of information and drawings about the Monarch butterfly, its life cycle, its copy cats, and its migratory travels. Covering from central Mexico all the way to Northern America, this cycle is one of the most

impressive found in nature. Three-thousand miles detailed in linework illustrations and compendiums of thought, the Monarch butterfly just so happens to be one of the most well traveled creatures on plant Earth. I spent close to a month designing, writing, and illustrating this booklet with love and nostalgia for my favourite childhood sign that spring had come.

Work Showcase

Photography

Welcome to my photography work. Showcased here is a few of my favorite photoshoots from my independent contracts, undergraduate degree, and personal projects. Rights to these photographs are retained solely by myself and are not to be used otherwise.For my equipment, I use a Canon ESOS Rebel with a 55mm mid-range lens and a 75mm telephoto lens. In the past, I've utilized short range macro lenses at 18mm and 5mm, as well as long range mega lenses sitting at 120mm and higher. I'm still building out my collection of handhelds, to the detriment of my wallet, and I hope to eventually move into film as well as the digital space!

The Botanical Gardens

Jordan Visciani

2025, Winter

The following photo collection is my work for 2025, following outdoor spaces. I spent roughly two months traveling in between my senior exhibition classes in order to take and utilize my own photography in my projects. Featured here is Austin's infamous Lady Bird Johnson Wildflower Center, and the ever beautiful Dallas Arboretum. I chose these two

locations for my botanical project, seen in my branding subfolder. Nature and plant life has always been a passion of mine founded by my mother, who loved to haul my sister and I off on camping and hiking trips when we were kids. I spent a lot of my summers as a kid because of it out at camps, and later doing western horseback.

Every Season

Jordan Visciani

Year Round

These photo collections come from the sporadic hits of environmental photography I've taken over time. More than just professionally, I started photography as a hobby, and I try to continue that practice into my career.

I love trying to find the beauty in the world around me through. Even simple locations like my own backyard. I think anywhere can be beautiful, I think it just takes a certain eye to look around and decide that it is.

Candid's & Stills

Jordan Visciani

Year Round

One of my favorite photowork types are catching candids. There's no better way to experience a snapshot than one that's true to its scenery. Seeing life stuck still in a singular moment out of many can be such an impactful

way to see a photo, because it's a sliver of authenticity. Whether good, bad, ugly, pretty, it's perfectly real, and perfectly candid. Living is messy, and getting to steal even a bit of it to look untangled is a gift I'll never tire of.

Work Showcase

My Design Process

My design process conceptualizes with what I was taught in my undergrad as well as my own thoughts and opinions. You can find several documented sources of it here throughout several different projects of mine. In each process book, you can find sketches, brainstorming, design iterations, and final iterations.

Thuy Nguyen Cafe Rebrand

Arundel's Seafood

Austin Botanical Overgarden

Timber Hearth Lumber Co.

2023 Typography Exhibition